In today’s business world, networking is often confused with selling. Many believe it’s about handing out visiting cards or pushing your product or service to whoever listens. But the truth is networking is about building meaningful relationships, establishing trust, and contributing value”not just making a sale.
My perspective shifted in 2022 when I had a chance to meet Dr Ivan Misner, the founder of BNI (Business Network International), globally recognised as the father of modern networking. During his visit to Goa, I asked him about one of his key core values: Givers gain “ Give without expectation.
His response was simple but powerful, “Don’t be a victim of giving. It’s okay to gain.” Give when your cup is overflowing, and ask when someone else’s cup is overflowing.
This sentence redefined networking for me. It’s not about random generosity or desperate asking. It’s about knowing your strengths, recognising opportunities, and being intentional. His book ‘Infinite Giving: The 7 Principles of Givers Gain’ co-authored with Greg Davies and Julian Lewis, outlines a thoughtful framework for deeper networking: Are they in your light? Give without expectation, give more than expected, give what you can afford, it’s okay to gain, stay humble and the gratitude effect...
These aren’t just business tips”they’re values for life. The principle ‘It’s okay to gain’ reminds us that receiving is just as important as giving, as long as both come from a place of alignment.
Now let’s apply this to real life. Suppose I’m an insurance advisor with a goal of generating Rs 1 crore in business. I attend events, meet prospects, and request appointments. But when I finally get a chance to present, am I prepared to answer questions, to establish trust, to prove that my product adds value to their life? If not, the opportunity is lost.
That’s why networking is not just meeting”it is preparation.
It’s also important to understand the different types of networking platforms available today. From business groups like BNI, to service-based organisations like Rotary, Lions, or JCI, each offers a unique purpose”some focused on business referrals, others on leadership, mentorship, or community service.
Each platform has its own structure, membership fees, and benefits. Some may feel expensive, others more affordable, but all offer access to people and opportunities you wouldn’t get otherwise.
These platforms often bring you face-to-face with influential members of society”seasoned professionals, generous philanthropists, experienced mentors. Building relationships with such individuals can open doors to business opportunities, career advice, collaborations, or simply inspiring conversations.
In fact, networking is not just for entrepreneurs or NGO leaders. Even people in jobs, freelancers, or students can gain immensely by participating in such circles. The exposure to people with diverse experiences, wisdom, and influence is irreplaceable.
Dr Misner also introduces the concept of being a ‘situational extrovert’. He admits to being an introvert in daily life but becomes outgoing at networking events because he understands the value of connection. That’s the key: You don’t need to be a natural extrovert. You need to be intentional, authentic, and prepared.
Every profession and personality will have a different networking style. The important thing is to be authentic, consistent, and focused on long-term value rather than short-term gain.
In conclusion, networking is a skill and a mindset”one rooted in generosity, preparation, and purpose. Whether you’re giving or receiving, building a business or looking for guidance, networking is your bridge to growth.
It’s not about how many people you meet. It’s about how deeply you connect with those who matter.
