Tourism is Goa’s main source of revenue and requires effective marketing and careful management to remain competitive. All stakeholders must work together to safeguard this sector, avoiding decline due to negligence. A strong marketing strategy is needed to address the falling number of high-end tourists, while low-end tourism, which contributes less to the economy, is on the rise.
Tourism in Goa began in the 1970s and grew into a multi-billion-dollar industry after being taken over by the state in the 1980s. While the pandemic caused a temporary downturn, the sector has recovered. However, overexploitation could harm its long-term benefits. World-class infrastructure is essential to sustain growth. The decline in shack activities reflects a drop in high-end tourism, with many visitors choosing other destinations offering better deals. A review of policies and a focus on refurbishing Goa’s heritage sites are needed. The government should allocate funds to improve the deteriorating infrastructure.
Goa’s culinary culture must also be maintained at high standards, as high-end tourists are discerning and often change preferences quickly. Clean, garbage-free environments are essential to attract such visitors. To boost tourism, the government could consider offering free visas on arrival and streamlining visa and currency exchange processes. The tourism sector is suffering from ‘fatigue’ and needs policy changes, such as holiday packages and improved infrastructure. Local festivals and events should be promoted to attract high-spending visitors. A fresh approach to tourism policies is needed to counter negative perceptions and revitalise the sector.
