Have you ever walked into a room full of people, yet felt completely invisible? Do you sometimes rehearse what to say in your mind, only to forget it when you finally meet someone?
Or worse—do you find yourself nodding in a conversation, silently worrying that you don’t know “enough” to contribute?
If yes, you’re not alone. Most of us have felt stuck in these moments. And strangely, this is where networking truly begins.
Because networking isn’t about having the right words, the perfect pitch, or the most impressive achievements. It starts with something far simpler: a genuine effort to know another person.
Think about your closest friend today. Did you “sell” yourself to them? Probably not. Instead, it began with small conversations — a shared coffee, a laugh over something silly, a moment of listening when it mattered. Over time, these moments built trust.
Now, imagine approaching business networking the same way. Not as a transaction, but as a relationship.
• What if your next networking meeting wasn’t about “What can I get?” but “What can I learn about this person?”
• What if your first follow-up wasn’t about pitching, but just checking in: “How did your presentation go?”
• What if networking became less about strategy and more about curiosity?
The truth is people open up when they feel safe, heard, and valued. A tea meeting, a short walk, even meeting each other’s families—these seemingly small interactions slowly transform strangers into allies.
And here’s the secret: networking done right has nothing to do with selling. In fact, the moment it feels like a sales pitch, the relationship freezes. Networking is simply knowing each other enough that when a real need arises, the connection happens naturally.
So the next time you step into a room, don’t pressure yourself to talk the most, know the most, or collect the most business cards. Instead, ask yourself:
• Am I here to impress, or to connect?
• Am I listening with curiosity, or waiting for my turn to speak?
• Am I building a relationship that can outlast this event?
Because in the end, networking isn’t about how many people you meet. It’s about how many people you truly know.
