Govt sings MoU with firm to boost local entrepreneurs
PANAJI
Ahead of Ganesh Chaturthi, the Chief Minister of Goa Dr Pramod Sawant unveiled the Goa Chavath e-Bazaar, listing products by local women entrepreneurs and self-help groups on 'Swiggy Minis' to facilitate greater income generation for locals by providing access to a wider customer base through Swiggy’s platform for 25 items. The e-bazaar aims to promote a culture of entrepreneurship and support women's self-help groups (SHG).
They will have online access to thousands of consumers in the festive season. The MoU was exchanged between the Chief Minister and Dolly Surekha from Swiggy.
Swiggy will be creating a special e-Chavath Bazaar section on Swiggy Minis from September 16 where consumers can buy festive-special homemade sweets such as Modaks, Nevris, Laddus, and Kapa as well as snacks like Chaklis, Papads, Farsan, Namkeen Nevris, masalas, and pickles prepared in the Goan style from the comfort of their homes.
Commenting on the MoU, Nandan Reddy, co-founder of Swiggy said that this initiative enhances accessibility and convenience for consumers, offering a seamless way to connect with local entrepreneurs.
By bridging tradition and technology, it empowers entrepreneurs, especially women and self-help communities, to preserve our culture and provide wider access to Goan sweets and snacks during Ganesh Chaturthi. We aim at fostering economic growth and celebrating the vibrant spirit of Goa.”
Swiggy is providing concerned officials with training in online order management and operations to enable a seamless experience during the festive rush.
The MoU event was organized by the Women and Child Welfare Department and brought together women entrepreneurs from across the state.
