Leading tyre company, Bridgestone India launched its fuel-efficient flagship series of tyres, the Ecopia EP150 and Ecopia EP850, in Goa recently. Ecopia tyres are engineered with a combination of light and strong materials for greater fuel efficiency and to reduce carbon emissions.
Independent testing has demonstrated that Ecopia EP150 and EP850 provides 7% and 10% better fuel efficiency respectively, when compared to conventional tyres.
While speaking on the national announcement of Ecopia held at New Delhi, Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. said, “Bridgestone’s Environmental Mission Statement of “To help ensure a healthy environment for current and future generations” is the driving force behind our launch of Ecopia in India. Through Ecopia’s fuel-efficiency, Bridgestone can contribute towards the reduction of CO2 emissions in India, while enabling Indian drivers to achieve fuel-savings. Apart from increased fuel-efficiency and being environment-friendly, Ecopia EP150 and EP850 are also designed to provide durability and excellent road handling performance.”
Bridgestone’s ECOPIA range of tyres utilizes unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, low rolling resistance, safety and durability. This enables Ecopia to cope with the demands of a wide variety of drivers.
The Ecopia tyres are available in 26 sizes initially, ranging from 13" to 18" rim diameters, and is designed to fit many popular compact vehicles. Ecopia EP150 caters to small and mid-size sedans, while Ecopia EP850 caters to SUVs.
The fuel savings offered by Ecopia contributes to Bridgestone's global goal of improving tyre rolling resistance by 25 percent by 2020.
