PANAJI
Over 65 restaurants, pubs and bars across Goa have signed up to avail the business revival support provided under Diageo India’s ‘Raising the Bar’ programme in the very first phase. Registrations have come in from across the states such as Assam, Chandigarh, Delhi, Haryana, Karnataka, Maharashtra, Punjab, Telangana and Uttar Pradesh.
With the gradual easing of the lockdown restrictions and the ongoing festive season, businesses are slowly re-opening their doors to customers.
Providing a safe work environment for their employees as well as a safe ambience for the customers is the topmost priority for the businesses. ‘Raising the Bar’ program is helping provide a strong on-the-ground support to qualifying outlets by making provisions of physical equipment and ‘hygiene kits’ consisting of high-quality permanent sanitiser dispensers, medical grade hand sanitiser and a range of personal protection equipment including masks and gloves. The programme is also helping establish partnerships with online reservations and cashless systems; mobile bars and outdoor equipment.
Diageo has been a strong partner to the hospitality and F&B industry across segments. “As the industry prepares for resumption of services and operations, it is imperative that we support them as well. The ‘Raising the Bar’ program has received good response in its first phase,” stated Shweta Jain, vice president – luxury commercial and key accounts at Diageo India, the beverage alcohol company which is a subsidiary of global leader Diageo plc.
“The programme will not only help outlets but consumers as well in coming back to their favourite outlets. So far, this programme has given a strong backup to outlets by providing non-cash support including physical equipment like hygiene kits as well as new-age tech solves like contactless dining. The digital screens being put in outlets are surely an innovative way to deliver high quality menu deliverables in this new normal,” informed Ajay Gowda, owner, Byg Ventures.
Diageo India’s commitment is part of the $100 million commitment by Diageo, benefitting global cities. In India, the programme is owned and led by Black Dog, Diageo’s locally blended iconic scotch whisky.
