With the changing times and world becoming a global village, festivals are celebrated in a big way and though visiting each other in person means a lot, however physical absence does not dampen the spirit at all. While hundreds of innovative designs in Rakhees will rule the Indian markets, e-rakhees will also mark their presence on Rakshabandhan day this year
It's their day! The brothers and sisters will look forward to visit each other today for tying a piece of sacred thread, ‘rakhee' marking the loving bond between siblings. The manufacturers of rakhees were expecting huge sale prospects during this year's Rakshabandhan festival as is seen from the umpteen designer rakhees flooding the domestic markets across cities and towns in India where festivals are celebrated by one and all irrespective of their economic status. As there are brothers and sisters in every home, festival like Rakshabandhan is celebrated with much grandeur. While rich and effluent may tie rakhees of gold and silver studded with diamonds and pearls, the poor may use the cheaper versions but buying and tying a rakhee is a must in every home. Even those who do not have brothers make it a point to purchase rakhee and tie it to some brotherly person, thanks to the greatness and vastness of our Indian culture.
So, taking advantage of this psyche, the manufacturers have made available various types of rakhees - ranging from Rs five to Rs 5000 or more. The companies like RakheeBazaar.com have made available 1000 rakhee and multiple rakhi gifts. Known as one of the most accredited online Rakhi shopping stores of India this company delivers rakhi gifts and rakhi orders to the specified addresses.
It's an auspicious festival and a day for the family to get-together and to share their happiness. Even if the brother resides thousands of miles away, the sisters make it a point to send the rakhee to him on this occasion. This trend has encouraged the emergence of portals that help in such deliveries. Over the years in India, many companies have emerged as rakhee portals. Most of them offer a variety of rakhees and promise a prompt service in India and worldwide. These companies help the clients to bridge the gap of distance between brothers and sisters with the help of few clicks and deliver the product - rakhee or the return gift. Yes, some companies help the brothers select a return gift for their sister and then deliver it to her doorstep.
The trend persists though over the years there may have been a change in the price and patterns of rakhees or the ways of delivering it to its destination. Every year there's a slight change in the patterns though there's not much fluctuation in the prices of rakhees. The designer rakhees is a trend that's picking up momentum with each passing year. Going with the flow, few jewellery shops in Goa have been making available special bracelets in gold and silver. "We have been selling designer bracelets that serve as a permanent rakhee," admitted a jeweller from New Market in Margao. This year bhabi rakhee is also in demand. Purchased by brothers-in-law for their sister-in-laws, these dangling rakhees can be wore with bangles. There are also bhaiya-bhabi rakhees that can be worn by couples.
Blending fashion and tradition, the patterns in the local markets showcase various types of rakhees - designer, fancy, stone studded or pearl studded and those that are natural and organic. Some are handmade with paper, threads, rudraksh or beads, the price of which depends upon the material used and the art involved. Traditional and ethnic rakhees have made a comeback this year with zaribooti, kundan, stone or pearl studded rakhees exhibited in every shop. Though the festival has originated in the Indian soil, it has transcended boundaries and reached different continents making it a profitable venture. But it's not always the price of the rakhees that matters, as these beads that bond and threads that bind the brothers and sisters are priceless and no money can purchase them. So, have you already purchased your rakhee?
RAKSHA BANDHAN ESSAGES
Memories may fade away with time but the love we share as a brother and sister will never fade away, rather it will multiply over the years. Happy Raksha Bandhan!
All other festivals may be very colourful but no festival is as powerful as Raksha Bandhan. It makes our bond stronger and stronger. Happy Raksha Bandhan!
Brothers are like streetlights along the road, they don't make the distance any shorter but they light up the path and make the walk worthwhile. Love you, brother!
Rakhi is a thread that binds two souls in a bond of joy forever. Happy Raksha Bandhan!
Good luck, good health and goodwill, protection from evil, long life & prosperity, and my bestest wishes for your happiness, success and safety. Happy Raksha Bandhan, sister!
This Rakhi message goes out the most wonderful sister of the world who I call ‘didi'.
Having a sister is like having a best friend you can't get rid of. You know whatever you do, they'll still be there. Happy Raksha Bandhan, sis!
