Panaji
Leading beverage player Tata Global Beverages announced launched a new brand namely Tata Tea Fusion. According to a press release issued, consumers opting for this brand will be able to concoct their tea the way they want it.
Tata Tea Fusion will available in two variants - Superior Assam & Green Tea and Superior Assam & Kenyan Tea - at a cost of Rs 115 per unit (250g) in Goa.
"Tata Tea Fusion is a testimony of Consumer Centricity that is at the core of all our endeavors at Tata Tea. Fusion is the result of extensive market surveys that have provided us with the insight of creating tea which can be customized as per the consumers’ liking. It is a product that caters to the consumers who are open to experimentation while not compromising on the tea quality. Apart from featuring our superlative Assam Tea which has continued to be a market champion, Green & Kenyan are the best of the selections that brings quality & taste together. We are sure Fusion will be well appreciated by the consumers," said Rishi Chada, Head - Marketing, Tata Tea.
