‘The Shop’ – a chic design house offering a wide range of sustainable and handmade apparel for men, women and children and home decor items which recently opened its first store at Patto Panaji has a journey of crafting exquisite handmade textiles spanning over 50 years and is committed to adopt traditional, eco-friendly methods.
The processes of intricate dyeing, printing, embroidering and quilting contemporary textiles using ecologically sustainable production techniques are championed by ‘The Shop’ whose textile inventory comprises traditional Indian designs blended with global inspiration from traditional Japanese and English cultures, resulting in a unique Indo-Western-Oriental fusion.
Traditional craftsmanship techniques like silk screen printing, hand tie and dye, and intricate hand embroidery are offered here. Beyond apparel, the collection encompasses an array of home decor items, from tablecloths to quilts and wooden and brass home accents, kitchenware, handmade textiles and lighting embellished with scrap fabric.
‘The Shop’ focuses on the cross-pollination of cultures merging English floral patterns into the environmentally friendly Indian printing process of ajrakh using organic vegetable dyes. It also has sustainable ‘You Care’ collection utilising scrap fabric for their product range and also comprising of soft toys for children.
Kabir Singh, director and head of ‘The Shop’ said, “Drawing inspiration from Goa's strong commitment to eco-conscious practices, we aspire to contribute further to this wonderful ethos. Goa holds immense promise as a market. Keeping our 50-year dedication to eco-friendly practices at the forefront, we offer a blend of sustainable Indian and global fashion trends.”
Founded by Kamal Singh and Preminder Singh in 1969, all the products are manufactured and sourced directly from textile, kalamkari, ajrakh, woodwork and applique hand embroidery artisans. The Shop prioritises the preservation of traditional skills, fostering skill development and nurturing sustainability.
