With reference to the article ‘Despite Travel Marts & Road Shows… Goa Struggles to Attract International Tourists: State Welcomed Over 1 Million Tourists Last Year, Only 4% Were Foreign Visitors, Reveals RS Data’ in The Goan Everyday dated Tuesday, December 10, 2024, there are several measures Goa can take to boost international tourism.
Regularly organising festivals abroad to showcase Goan culture, along with historical exhibitions featuring moveable models of lesser-known heritage sites, can generate interest. Distributing pamphlets highlighting these sites at Goa’s airport could also help.
These steps could help turn Goa’s struggles into success because, after all, failure is the stepping stone to success.
