With the rise of Instagram and YouTube and with men’s growing interest in makeup and cosmetic products, we have seen a rise in who create masterpieces on their own faces and who regularly Vlog about the topic at hand.
Just a few days ago, Covergirl announced that YouTube sensation James Charles Dickinson would be the brand’s first ‘Coverboy’, fueling further demand for these shining pawns, within a growingly complex game of male cosmetic chess.
From tutorials on how to make makeup for men look natural and how to master the art of contouring, right through to applying guyliner, concealer and even mascara, these Vloggers cover all bases in helping men achieve their desired look with complete ease.
As because men are changing what make up means for all of us, it is becoming increasingly important and relevant for all of us to celebrate diversity and acknowledge that makeup is not just a women’s thing anymore.
Here are five male makeup vloggers you absolutely need to know, and should certainly subscribe to.
@jamescharles
James Charles Dickinson, the first CoverBoy, is only 17 years old, but he already has 770 thousand followers on Instagram, and over 100 thousand subscribers on youtube. His strobing technique is out of this world, although his elfin features also help him stand out.
@mannymua733
instantly became a YouTube sensation with his mesmerizing tutorials, product reviews and epic drugstore hauls. With almost 3 million followers, the 25-year-old has collaborated with all the big beauty brands, including Tarte, Makeup Geek, Jeffree Star, etc. He recently teamed up with Ofra Cosmetics to launch a line of lipsticks. His youtube tutorials get hundreds of thousands of views, and for a great reason. His tutorials are easy to understand, even when it comes to more challenging concepts like contouring. His high-energy attitude is totally infectious, and his reviews are spot on. also just released an exclusive palette with Makeup Geek Cosmetics.
Patrick Starr is another male YouTuber who’s renowned for his next-level talent and lively aesthetic. He also happens to be BFF with ” who else? ” Manny! Love when YouTube brings besties together? Friendship goals aside, our obsession with this sparkly teal eye look (requested by the infamous Jaclyn Hill) seriously knows no bounds. It makes us want to forget our fears and go rock high-voltage color, asap.
@bretmanrock
Bretman Rock is also ridiculously young, but he has the largest following of all: 6.5 million subscribers. This likely has mostly to do with his feisty personality, outrageous sense of humor, and incredible eyebrows. However, his makeup skills are not to be doubted. Also check out his YouTube videos “ sidesplitting product hauls and hilarious and fairly raunchy contouring DIYs.
@mac_daddyy
Just one peek at 's Instagram is all you need for major highlight envy. And with a list of clients that includes the likes of , and , it's clear he knows his stuff! Aside from from glamming up some of the hottest stars (heworks as a professional makeup artist in LA), Merino is also the CEO of his own glowy makeup line called Artist Couture cosmetics.
@alannized
gossmakeupartist
Alan Macias’ instantly gained a huge social media following with his lush, pouty lips that any girl would die for. He’s only 18, but he’s already amassed a following of over 300 thousand people, and his makeup seminars are always well attended. Aside from sharing incredible makeup tutorials, Macias also shares personal experiences with fans on his YouTube channel such as his first time trying lip fillers and his coming out story.
@jordanliberty
You've definitely seen the leopard eye shadow look all over Instagram, but have you ever tried (and failed) to re-create it? Jordan shows how to doodle the perfectly imperfect leopard spot with an eyeliner pen ” the key is to create faux parentheses! He's got tons of tips, but that's not our favorite reason to watch him work. His channel is refreshingly packed with diverse models with a wide range of skin concerns.
@
Wayne is possibly the most famous male makeup artist on YouTube. He has 15 years of experience ” six of those are documented on his channel ” and his own line of brushes. This video is his most popular (with over 9 million views!) and teaches viewers how to contour like Kim Kardashian. You won't believe how flawless his model looks once she's fully blended.
@LookingForLewys
This 16-year-old from the United Kingdom is just starting out on YouTube, but we can tell that his cute, quirky editing style and passion for beauty will make him a huge hit. He's already a major Urban Decay addict!
