Get ready for a new era ” Tinder is about to launch Tinder Social globally. What is Tinder Social, you might ask? Tinder Social is exactly the social planning app that has failed in the past, but backed by the world’s biggest young adult dating app.
Tinder, the dating app to rule them all, has long teased other verticals for meeting and creating connections with the people around you. The company launched Tinder Social as a beta in Australia, and is now ready to go live with the idea.
With Tinder Social, users can choose to add friends to their group via Facebook, and then match with other groups that are in the area. If one member of both parties matches with the other group, all members of each group see that as a match in their inbox, gaining access to the group-chat that includes both groups. In other words, group matches have to be mutual (albeit from just one member of each party), just like they do with romantic connections.
Another concern with the launch of the Australian beta was the automatic opt-in to Tinder Social. With the feature ‘unlocked’, users can see the Tinder profiles of all of their Facebook friends using the app. This was seen as a bit of a privacy fail, considering that most folks don’t want their Tinder profile up for public viewing. The public launch of Tinder Social is opt-in, with users having the option to turn on both regular Tinder and Tinder Social, or one version of the app at a time. Users with both versions of the app unlocked will see both individuals and groups in their feed.
Tinder was founded under the same premise of real-world connections ” it’s supposed to replicate the moment when you make googly eyes at someone across the bar. With the release of Tinder Social, the IAC-owned company is looking to replicate the same behavior that seems to create genuine relationships in the real world ” meeting people through mutual friends.
