Mahindra and Mahindra claims to be the first and only Indian automobile firm that is looking at building an all-electric vehicle portfolio, as India tries to reduce emission and pollution. “Mahindra is looking to make some of its mainstream vehicles electric,” said Goenka, executive director of M&M. Scorpio, its SUV, might soon have an all-electric variant. The company that sold 2,300 electric vehicles last year didn’t disclose the details of its electric portfolio, sales targets and investment. “We will focus on the mass market … we are betting on electric vehicles, and not hybrids,” said Goenka.
The company has completed its entry-level car portfolio with Reva models (the last one launched on Friday). It is yet to decide whether it should launch mid- or high-end cars.
Meanwhile, M&M will build a premium Pininfarina (Italian car design firm and coachbuilder that M&M acquired) brand vehicle. Goenka said the vehicle will “also be all-electric”.
