MTV is launching several series exclusively for its international Snapchat users -- and the topics will, aptly, include phones. MTV International, the worldwide arm of the music and youth culture network, said that each series would have eight to 10 episodes on Snapchat, the social media platform whose messages vanish.
"Show Us Ur Phone," launched is a game show in which a host ambushes couples on the street and grills them about what's on their partner's phone. The series, which will later air on MTV television in Britain, has as its host Charlotte Crosby, a star of "Geordie Shore," a spinoff of reality series "Jersey Shore" set in the north of England. Series to debut later in the year on Snapchat are "MTV Sex Squad," aimed at giving frank answers to sexual questions, and "MTV Threads" that will look at musicians' fashions.
MTV, which revolutionized the music industry in the 1980s through videos, has evolved more broadly into a youth culture network with global ambitions. With traditional television viewing on the wane among young people, MTV has increasingly focused its efforts on social media.
