House of Anita Dongre has now made purchasing via Instagram accessible to its customers. The House of Anita Dongre comprises brands like AND, Global Desi, Anita Dongre and Anita Dongre Grassroot. This move comes as the answer to the various “Where can I buy this” queries that the brands get on their posts on a daily basis. “As a fashion house, we are constantly working towards enhancing the shopping experience for our customers across every touch point, and this innovation in technology is our latest endeavour to make shopping from our brands even more convenient and accessible,” said Mukesh Sawlani, Managing Director, House Of Anita Dongre Limited.
