Amid celebrating pop culture in India, gaming and entertainment, the sixth edition of the Delhi Comic Con, which came to a close also served as an attractive platform for start-ups to promote their brands. Dubai-based couple Mohan and Shweta who started Comic Planet last year decided to participate in the three-day event after they noticed its popularity among pop-culture fans on an earlier visit.“On an earlier visit we found that a lot of toys, which were actually bought from online portals, were being sold at much higher prices here." The duo now use the same strategy and purchase toys from China, Hong Kong and then sell them at a higher cost.
