In what is a first for the brand, and probably a first for the Indian advertising industry as well, Titan launched a new campaign for its fragrance brand Skinn, entirely in French. The television commercial was initially aired without subtitles, in a bid to “create intrigue” and emphasise the “French connect” said a statement from the company...And ends with a helpful tag line, “Skinn, born French”.
“With this ad film in all French, we believe the brand will evoke the desired intrigue at launch, which will then be followed by a version with English subtitles on TV and online. It is a very bold and gutsy move by the brand to launch an ad film in a foreign language “ a decision we are thrilled and excited about,” said Azaz Haque, executive creative director, Ogilvy and Mather, the agency that created it.
