Ritesh wanted to surprise Riya on their wedding anniversaryday by gifting her a diamond bracelet, but he was confused. He never shoppedwithout Riya and wanted someone to help him buy the bracelet.
“Where can I get the best diamond bracelet in Goa,” he askedhis secretary Alka who pointed him towards Ulhas jewels. She said “You can go there without Riya andstill get a bracelet that matches her choice.”
At this store, one is educated about diamonds and alsotaught how to buy them. I-pads are used to learn the exact rate and their staffhelps the customers make the right choice. Ritesh went over and purchased abracelet for his wife.
VikramVerlekar, who runs the business, says innovation isthe byword in their business. For the business that has been in operation formore than 80 years, quality, Pritam Verlekar said was something they wouldnever compromise on.
The Verlekars have ventured into exclusive diamond jewellerywith the launch of a state-of-the-art showroom in the heart of Margao. In a departure from convention, there are noglittering ornaments displayed around on the walls. “We feel a high-endluxurious commodity has to be portrayed with some style and hence this conceptof sales desks evokes a sense of luxury and sophistication,” says Pritam.
In days gone by, jewellery was personalised and never soldoff the shelf. It was specifically made to suit the whims and fancies of thebuyer. “Our concept model is woven around this ancient theory” states Vikramwho credits his architect Siddha Sardesai.
The interior Siddha conceptualised here is simple, clean butwith an attitude. The sales desks and the chairs hint at traditional elementsthat might be encountered in Victorian homes. Lamps shoot up from the floor andrise above the sales desk lending a curvilinear look to otherwise straightlined wall panels. The result is a rich yet clean backdrop that lures andengages without detracting from the jewellery.
Putting this in simple terms Siddha says, “I always believedinteriors should be injected with life and emotions and make an in depthcommunication with the audience. Interiors should be felt and not just seen.”
Luxury is letting you have what you truly crave for, believeVerlekars. On a parting note Vikram quips, “Let no important moment happen in aspace that doesn’t reflect who you are and how you feel. A sentiment that’sevident throughout our each offering and our newest flagship store. Likediamonds, brand Ulhas is there forever sharing special moments with our prizedcustomers.”
