the goan I network
PANAJI
India’s business conglomerate JSW Group has forayed into furniture market with the launch of its brand, Forma. With the launch of Forma the company plans to capitalise on the growth potential of India’s furniture market.
The company will be present across the value chain of furniture, furnishings and daily living objects that impact the Indian consumers’ lives keeping the focus on sustainability and durability. Promising to deliver good design to a larger
number of users, Forma has developed a relevant product portfolio for the Indian consumer based on extensive market research.
“We are learning and there is an immense distance to travel. We have started in a small way with a strong belief to help India with newer products and solutions. We are working with our own team as well as designers “ both domestic and international “ to develop unique designs. At Forma, we will take good designs to larger sections of our society in India,” stated Tarini Jindal Handa, MD “ JSW Living.
Bedraj Tripathy, CEO, JSW Living feels that while making design accessible, it is imperative to reach every part of the country and bring Indian users to the forefront of joyful living.
Tripathy pointed out that the furniture market in India is growing. The organised sector which accounts for around 16 per cent of the entire furniture market is extremely fragmented with over 50 key players, he added.
He said Forma will keep its base material as steel for structural stability and use other recycled and/or recyclable material in addition.
The company plans to open 50 exclusive outlets in next few years.
