Hrushived symbolises reverence for the timeless wisdom passed down by ancient sages, particularly in the realm of Ayurveda, the ancient Indian system of medicine. The central goal at this partnership firm is to harmonise the ancient wisdom with modern technology to develop natural products that foster health and well-being and the Prabhudesai couple, the founder partners at Hrushived are working towards this goal, jointly.
“While we honour ancient wisdom, we also acknowledge the importance of technological progress. Our mission is to harness the inherent power of nature and technology to create products that nurture the body, mind, and spirit, in alignment with the guiding principles of Ayurveda. Our products are 100% gluten-free, nut-free, dairy-free, vegan, and natural,” claims Dr Jaanvi Prabhudesai who continues practicing Ayurveda at her clinic in Fatorda.
What makes Hrushived different from others? “We handpick plants grown in our own plantations at Rivona. We grow coconuts, bananas, jackfruit, pepper, turmeric, pineapple, paddy, nutmeg, supari and many other things. Our products are crafted from natural ingredients, free from harmful chemicals and additives,” claims Dr Jaanvi, a practitioner with 20-years of experience in Ayurveda and therapeutic techniques.
Dr Jaanvi has encountered patients with a wide range of health conditions and developed a nuanced understanding of how to apply Ayurveda principles to address them. Her research delves into understanding allergies through an Ayurvedic lens, focusing on fortifying the body's immune system and alleviating allergic reactions naturally. Her investigations involve identifying Ayurvedic herbs and lifestyle practices that support immune resilience and mitigate allergic responses.
“I have a keen interest in gut health, and my studies centre on nurturing digestive harmony, a cornerstone of Ayurvedic philosophy. My research explores the impact of Ayurvedic dietary recommendations, herbal supplements, and cleansing therapies on gut microbiota and overall digestive well-being,” she explains. “That’s why at Hrushived she leads the R & D department, overseeing the creation of meticulously crafted products to enhance gut health and overall well-being,” states Sandeep Prabhudesai.
Sandeep’s entrepreneurial journey began in 2000 with the establishment of an IT infrastructure company in Mumbai. This initial venture likely stemmed from his background in science and his keen interest in technology. Based on technical expertise and a strong understanding of market demands and emerging trends in the IT sector, he marched ahead, till he encountered a pivotal moment “ the birth of Hrushived.
“The formation of Hrushived reflects a pivotal moment in my entrepreneurial career,” admits Sandeep. Inspired by his late father, Subhash Prabhudesai’s vision and driven by his own connection to farming, Sandeep sought to create a company that would benefit farmers and make a positive social impact.
This venture involved a significant shift in focus from purely technological solutions to more holistic approaches that integrate agricultural practices with modern technology. Sandeep's marriage to Ayurvedacharya Dr Jaanvi in 2009 influenced the direction of Hrushived, as it enabled the fusion of Ayurvedic principles with agricultural practices, thereby creating a unique value proposition in the market.
The decision to bridge the gap between Ayurveda and agriculture underscored Sandeep's innovative thinking and his ability to identify synergies between seemingly disparate fields. “By leveraging my personal background, familial connections, and Dr Jaanvi’s expertise, I was able to carve out a niche for Hrushived in the market. Our venture was not only aimed at commercial success but also had a broader social mission of promoting sustainable agriculture and traditional knowledge systems,” he shares.
“All our products are 100% gluten-free, nut-free, dairy-free, vegan, and natural,” claims Dr Jaanvi. In today’s world, food allergies and sensitivities are on the rise, contributing to poor gut health. Gut health has become one of the most important aspects of overall well-being”when the gut is healthy, everything else falls into place, she points out.
“Our MCT-rich oil contains over 65% MCTs and is exceptionally high in lauric acid, comparable to that found in mother's milk. This lauric acid content helps boost immunity by protecting the gut. Unlike other fats, MCTs are not stored in the liver but are converted into energy, thereby preventing fatty liver formation. Regular use of this oil offers numerous health benefits. It not only heals the gut and protects the liver but also increases energy levels, reduces joint and muscle pains, boosts immunity, and enhances cognitive functions. It also helps repair the damage caused by stress, poor diets, and processed foods,” claims Dr Jaanvi.
“This versatile nutrient can be consumed directly, mixed into food, or added to drinks. It blends effortlessly and enhances both flavor and nutrition. Our millet laddoos are handmade with care”right from washing, drying, and milling the millets in-house to ensure purity and hygiene. We use our MCT-rich nutrient in the preparation to make them not only gut-friendly but also supportive of immunity and weight management,” she smiles.
Hrushived coconut cooking grade oil is extracted from the organic coconuts, and is specially crafted for high-heat cooking, frying, baking, and sautéing. “With its light coconut aroma and neutral flavour, it enhances the taste of dishes while imparting a subtle tropical essence. Free from additives, preservatives, and artificial flavours, this coconut oil is a wholesome and natural choice for health-conscious cooks,” claims Dr Jaanvi.
The other products are MCT rich nutrient, wholesome millet delights in three variants - sugar, cane jaggery and coconut sugar, low-fat desiccated coconut and Deepam oil. Hrushived products are available online, on the company website and Trimart, Delfinos, Goa Bagayatdar and Amazon.
With a farm at Rivona and factory at Kakoda Industrial Estate, the Prabhudesais stay committed to sourcing their ingredients from sustainable farming practices. Claiming that their entire production facility is completely free from the top allergens, making their products safe even for those with celiac disease, the couple works with a dedicated team of 20 plus people.
