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Beyond the 9-5 hustle: Creating content when the world unwinds

Beyond the 9-5 hustle: Creating content when the world unwinds

Rajashree Nilajakar from Sanquelim is a 25-year-old who completed her B.Com from Government College, Sanquelim. She is currently working full-time, but her true passion lies in collaborations and promotions. Despite her busy schedule, she dedicates her weekends and days off to pursuing what she genuinely enjoys.

Getting started

I started my page by making acting and transition reels because I really enjoy creating that type of content. One day, I posted a reel at a waterfall, and it unexpectedly went viral. I got a lot of views and followers from that post, and it really helped my page grow. Since then, I’ve started getting collaboration opportunities.

Inspiration

My inspiration is Manisha Madgaonkar”I'm a big fan of hers. She is a model. I've always loved modeling and wanted to try it myself after watching others and wondering how they do it. I used to have stage fear and was scared to meet new people. I didn’t even know how to talk to others confidently. But during my college days, I decided to step out of my comfort zone. In my second year, I participated in the Sanquelim beauty pageant, and that experience gave me the courage to pursue my passion. Since then, I've been connecting with new people for collaborations, and social media has played a big role in that journey.

Following trends

I usually follow trends because that's what most people enjoy. I choose trending audio and create content around it. It helps me stay relevant and reach a wider audience.

Staying authentic

I believe staying authentic is very important. I focus on being true to my personality and voice, even when I follow trends. People connect more when they see the real you behind the content.

Turning point

It all started in 2022, when my followers began to increase. I love creating trending reels, especially transition reels. I was very thin, and people often made fun of me. It affected my confidence a lot. I felt low and unsure of myself. But over time, I worked on my mindset, focused on my strengths, and kept pushing forward. My first collaboration was with Smita View Lake, and it really boosted my confidence. It motivated me to take content creation more seriously, and since then, I’ve been getting regular promotions and collaborations.

Staying active

I stay active by posting regularly and using trending audio to reach more people. I also try to interact with my followers through comments, DMs, and stories. Consistency and engagement really help build my online presence.

Keeping up

I stay updated by regularly checking trending reels, hashtags, and audio on Instagram. I also follow popular creators and pages in my niche to see what’s new.

Consistency over algorithm

I believe consistency matters more than chasing the algorithm. I create content that feels true to me and trust that the right audience will find it. To stay balanced, I schedule time for content creation and time for myself”both are equally important.

Passions

I’m passionate about dancing and traveling. I love exploring. I also really enjoy video editing”it’s something I find both fun and creative.

Learning and growth

I’ve been learning mostly through online sources. I watch successful creators, study their strategies, and take inspiration from YouTube videos and social media. I’m constantly learning by observing and experimenting with my own content.

Looking ahead

Right now, I’m focused on building consistency and growing my page. In the future, I want to take on bigger brand deals, attend creator events, and maybe turn this into a full-time career.

Advice to beginners

Just start and stay consistent. Don’t wait for everything to be perfect. Be yourself, follow trends smartly, and keep learning. Growth takes time, so stay patient and enjoy the process.

Looking back

I’ve always loved learning new things, but if I could do something differently, I’d start experimenting with content types earlier. Trying out ideas without fear could’ve helped me find my style sooner.

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