The audience can be transported by a visual show to incredible settings, both more real and more fantastic and the resulting effect is to elevate their sensory experience.
And this is just what Cohiba plans to bring at this Independence Day Eve party, bringing music to life via Videotheque.
The legendary DJ Ivan has shown India how its done with his smashing concept of Videotheque! If you don't what this is , worry not, you can head down to Cohiba on Monday, August 14 as DJ Ivan takes the party scene in Goa up a few notches.
With mad numbers likely to flow in, it will be a a night to remember with all roads leading to Goa's biggest party spot for the long weekend.
"Basically what we do is we take all the famous videos of the big songs that are out on the radio now and we put those videos on turntables and mix them live on the screen. It is not only hearing but you're also seeing the same thing at the same time. It is all very interactive as the audience can see lyrics come up on the screen of certain songs. They can see you mixing on the turntables and cracking it and you can see everything on the screen,"explained Dj Ivan.
When asked if he is looking forward to returning to Goa and Cohiba where he visited last year, Dj Ivan's expression said it all. " I am very excited to come to Goa as it's always my second home and I love it here. Cohiba is an amazing place and you will not only have the Goan audience but people from all over India at this point of the year. It will be a long weekend as you have a beautiful cross section of audience. The core audience will be from Goa but there will be lots of people from Bangalore, Pune, Hyderabad, Delhi and other cities and it will be an interestring mix.It is a nice way to reach out to to the corners of the country in one place," added DJ Ivan.
Who is DJ Ivan?
DJ Ivan is one of Bangalore's foremost prime DJ today. Ivan's versatility in various music genres has always created an ambience of taste, talent and celebration for all music lovers. It is DJ Ivan's passion, originality and individuality that set him apart from the world.
It is not only his music that stands in the foreground, but also the integration of strong words and images - always different and mystical, against the current and diverse in terms of "Style". DJ Ivan's talent isn't confined to the decks, he is well known for his music acumen which has secured him the position of a notable DJ over the years.
DJ Ivan's success burgeoned and was evident at the very early stages of his DJing career, making him immensely popular and favored in the scenes.
His extensive knowledge of music and mixing has been the hallmark to set and changed the moods of people, ensuring non-stop fun at all parties.
He utilizes his vast knowledge of the scene and its music to help create parties that focus on diverse quality sounds and a welcoming, energetic vibe. DJ Ivan's larger than life character has won him friends all over the world.
Today, DJ Ivan's outlook is to produce his own music and he wishes that this soon becomes a testament to quality control and a signpost of his long-term wider aims.
A quick glance at DJ Ivan's journey towards success
# DJ Ivan kickstarted his career 15 years ago at a nightclub called Time & Again (1992-94)
# Played at the Midnight Express Pub and later at The Club, Bangalore (1995-96)
# Resident DJ - Three Flights Up, Mumbai ( 1997-98)
# Official Disc Jockey - Channel V India (1998-2001)
# Official DJ Bacardi Martini ( 1998 - 2001)
# Runner up at DMC World Championship 1998, India
# First and only Indian DJ to play at Ministry of Sound's first official tour of India ( 2001)
# First Indian DJ to host an international dance show on a radio station - Radio City 91 FM (2001-03)
# Official DJ for Smirnoff India (2002 present)
# Played with Paul Van Dyk, Danny Rampling, Sasha, Smoking Joe, Tom Stephen, Lee Buridge, Steve Lawler etc
# First Indian DJ to perform in Dubai (Copas at Four Point Sheraton Hotel)
# Wednesday residency at Spinn, Bangalore
# Currently hosting own radio show - Hotmix on Radio Indigo 91.9Bangalore
# Owns and runs the Ministry of Sound franchise in India for the last 3yrs and is the official MOS India Resident
# Played at Ministry of Sound 19th Birthday party at Ministry of Sound London alongside Danny Tenaglia
# Created and runs a night as a resident called STUDIO 54 , SHIRO , Mumbai
# Has just started a brand new concept where he mixes and scratches music videos on an LED screen to take you into the future of clubbing
# Has a wealth of his productions,mash ups and re-edits that have already been released. He is shortly coming out with his new single titled Music Is My Life
