PANAJI: IRIS Home Fragrances has expanded its flagship Aroma Towers collection from three to 20 in-house fragrances, targeting growing demand for premium home and ambience fragrance products. The company unveiled the expanded range along with its seasonal and festive gifting portfolio at a media interaction in Panjim. Backed by 77 years of fragrance expertise, IRIS has products including reed diffusers, scented candles, potpourri, fragrance sachets, vapourisers and gift hampers. IRIS currently has a presence in more than 8,500 retail outlets and aims to reach 14,000 by 2027. The company is also focusing on hospitality, particularly hotels and resorts, with smart fragrance diffuser solutions. Goa is among its key markets, given its strong tourism and hospitality sector.
