PANAJI
Majestic Group of Hotels & Casinos has announced that Casino Pride 2 and Casino Paradise will be rebranded as Majestic Pride casino and Majestic Paradise casino, respectively.
Casino Pride 2 will be rebranded as Majestic Pride casino. While its location on the Mandovi River and entry point will remain the same, the group has decided to create a new name and visual identity for the brand.
Casino Paradise, located inside Neo Majestic hotel, will be rebranded as Majestic Paradise. The group has reviewed its marketing strategy and has come to the decision that the Majestic Pride brand name corresponds to its current offerings and vision for the future. Extensive research was conducted and the name “Majestic Pride” was finally selected to ensure optimal positioning in the entertainment and leisure category.
The management stated that the goal is to make the Majestic Pride brand “meaningful” and deliver a consistent brand value and culture that employees and guests alike would experience through every interaction.
The casinos have enhanced their branding with a sleek new logo, reflecting a robust era of growth. “Our new, fresh logo represents our current positioning that builds on our legacy and promise to provide premium gaming and entertainment services. Our new look will serve us well, as we continue to grow our customer base and expand into new markets,” opined Ravi Kesar, Director, Majestic Group of Hotels and Casinos.
By rebranding the casinos, the group aims to reach a wider market while creating better experiences for their large, existing base. This is rooted in their commitment to deliver high quality gaming and entertainment.
Located at the Mandovi jetty, the casino has been welcoming visitors since 2008. It is famous for its waterfront location, stunning views of the Mandovi riverscape and an unforgettable gaming experience with extraordinary service.
“We believe the rebranding effort will significantly enhance our ability to market the facility and attract visitors, which will, in turn, provide regional, national and international exposure for our brand,” stated Shrinivas Nayak, Director, Majestic Group of Hotels & Casinos.
The Group also owns and operates Neo-Majestic hotel and Casino Paradise, located at Porvorim in Goa. While its core spirit remains the same, Majestic Pride and Majestic Paradise will embark on a new journey that will enhance the guest’s experience with exciting tournaments, show-stopping performances and , exhilarating activities.
