The global market for Ayurveda-based beauty products is projected to grow exponentially in the coming year which can be tapped maintaining authenticity and quality as vital parameters. This was the take-away message that the speakers gave at a session on Ayurcosmetology at the ongoing 9th World Ayurveda Congress and Arogya Expo in Panaji.
Calling for strict regulatory and quality protocols to be put in place, the speakers insisted that defaming Ayurveda and misleading consumers should be avoided as that would damage the reputation of the Indian traditional wellness system and health solutions.
