Marks Akshaya Tritiya celebrations
PANAJI
Reliance Jewels, India’s leading jewellery brand, continues its tradition of celebrating festivals with unique and exquisite collections, by introducing the Vindhya collection on Akshaya Tritiya this year. Ninth in its iconic ‘Jewels of India’ collection series, Vindhya is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at a special event at the Reliance Jewels' store in Varanasi.
Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers a stunning array of jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is intricately crafted with designs inspired by famous monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
Commenting on the launch, Sunil Nayak, CEO, Reliance Jewels, said, "The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India's diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our 'Jewels of India' series and stands as our testament to showcasing Indian art and craftsmanship.”
Crafted with precision, the Vindhya collection offers a diverse range of jewellery pieces, from finely crafted chokers to intricately designed bangles available in gold and diamond variants. The Vindhya Collection is not just jewellery; it is a celebration of tradition, elegance, and timeless beauty.
The Vindhya collection marks the latest addition to Reliance Jewels extraordinary series ‘Jewels of India’, highlighting India’s diverse regions, traditions, architecture and craftsmanship. While Vindhya draws inspiration from Madhya Pradesh’s artistic finesse and timeless elegance, the eight previous collections in the series have been a testament to the beauty of India:
Swarn Banga collection pays homage to Bengal’s poetic beauty and cultural heritage
Thanjavur collection found inspiration in the historical richness of Thanjavur, the capital of the Chola Empire. Mahalaya collection idolised the grandeur of Maharashtra.
Rannkaar collection captures the stark beauty of the Rann of Kutch. Kaasyam collection gleams with the splendour of Banaras. Utkala collection evokes the vibrancy of coastal Odisha.The Atulyaa collection showcases Rajasthan’s royal heritage and Mughal-era opulence. And the Apurvam collection portrays the architectural magnificence of Hampi. The Vindhya Collection is now available at all Reliance Jewels stores.
