After a months-long, gruelling presidential campaign fought bothoff- and online, Obama sealed his tech-savvy reputation by announcing hisvictory over Republican foe Mitt Romney on Twitter and Facebook with the photo.The shot of a smiling Obama holding his wife Michelle in a loving embrace hadalready broken records on both social networks -- bringing to a climax ahard-fought online campaign for supporters and votes.
"This Barack Obama photo is the most-liked Facebookphoto of all time," the social network announced Wednesday, as it clockedup more than 3.5 million "likes". The picture was actually taken inAugust in Iowa, at a time when a weary president seemed to lack the necessaryspark to win re-election.
Wearing a simple red-and-white checked dress with a bluebelt, the First Lady had joined her husband at the end of an exhaustingthree-day bus tour of the Midwest, giving his battered political brand a timelyjolt of energy.
On Twitter, the photo of the 44th US president hugging hiswife had been retweeted over 7 lakh times by Thursday, November 8, morning, faroutpacing singer Justin Bieber whose tribute to a fan who died of cancer heldthe previous record in popularity.
Social networks emerged as key tools in the US presidentialcampaign, with both Obama and his Republican foe Mitt Romney staging majorpushes on the platforms.
