It is indeed heartening to note that domestic carrier IndiGo will be celebrating our famed Carnival festival in the air with the serving of mouth-watering cuisine, xacuti, as its main inflight menu to herald the upcoming festivities in the state. The airline has conceptualized a novel promotional idea of not only enticing passengers but also taking the lead as a role model for other tourism-related stakeholders to tap the potential of attracting high-end tourists to boost the sagging tourism economy in these pandemic times.
The airline will also do well to promote our homegrown cashew feni and Goan sausages which have acquired Geographical Indication tag (GI) and are rubbing shoulders with global brands. With the state going into overdrive with the windfall of Rs 300 crore bonanza in its kitty from the Union Budget for the 60th anniversary celebration, King Momo will be ruling the roost with this extravaganza.
