In the early 1980s, when tourism in Goa began attracting large numbers of foreign visitors, many people noticed that these tourists, often referred to as hippies, displayed a remarkable sense of civic responsibility. While walking along beaches and roads, they would often pick up litter and dispose of it properly. Their example highlighted the importance of personal responsibility in maintaining a clean and healthy environment. Recently, Goa Chief Minister Pramod Sawant announced a state-wide competition to reward the cleanest and greenest village panchayats under the 90-day “Green Goa, Clean Goa” campaign. Villages that successfully eliminate single-use plastics, remove waste dumps, and maintain litter-free public spaces will be recognized and awarded. While such initiatives are welcome, cleanliness should not be pursued merely for prizes or recognition. A lasting change can only come when citizens develop a genuine habit of keeping their surroundings clean. Environmental protection requires collective effort and civic awareness. Cleanliness must become a part of daily life rather than a temporary campaign. Only through gradual changes in attitude and behaviour can Goa truly become greener, cleaner, and healthier for future generations.
