The pursuit of affordability can sometimes compromise ethical business practices, leading to a race to the bottom. Cheap options may attract a clientele that prioritizes cost over quality, resulting in a degradation of the overall experience. India has seen this play out in various locations, where the focus on affordability has led to a decline in standards. Goa's success in international tourism can be attributed to its competitive pricing, which has maintained a balance between affordability and quality. However, in recent years, the north Goan market has been infiltrated by external entrepreneurs who have sacrificed service quality in the name of affordability. This has attracted a less desirable tourist crowd, ultimately harming the state's reputation and revenue. In contrast, local services in Goa have consistently excelled due to the inherent contentment and hospitality of the Goan people. Their upbringing and values emphasize the importance of catering to others, making them exceptional hosts. This is particularly evident in South Goa, where the focus remains on quality over cheapness. Unfortunately, some Goans are succumbing to greed, compromising their values and approving business ventures and land transactions that prioritize profits over people.
