#tglife
Dreamsketchers recently developed The Clean Beach Project with a vision to make a change. The main goal here was to help restore the historic, picturesque beaches of Goa which are currently in a forlorn state. This May day the team along with 93 supporters assembled for its second drive at 3.30pm, on Calangute beach.
With Goa, flooded with tourists throughout the year, the beaches are hotspots. During the season they come alive with live music and flashy lights. However, when the season dies down and the fog of fun fades what’s left is heavily polluted beaches. According to a study by the Central Marine Fisheries Research Institute (CMFRI) in Kochi, Goa stands at the top of the list for the most contaminated beach in the country. Head of Design at Dreamsketchers, Jonas D’Souza said, “The Clean Beach Project started off with a group of youngsters coming together to clean the beaches of Goa. However, with the response and awareness the event generated, it soon developed into an initiative with a lot of scope. We hope that this initiative gets people more actively involved in keeping our environment clean and green.”
The idea behind the initiative apart from creating awareness was to set it up as an umbrella initiative whose employees, campaigners and activists are the people of the state. Should anyone choose to clean up a beach in Goa they can rest assured that they will get full support from Dreamsketchers under the banner of The Clean Beach Project.
“We hope that this initiative will foster a new synergistic environment where the people of Goa and the team at Dreamsketchers can communicate the importance of keeping our beaches clean. We plan to build this initiative as a legacy for the youth of Goa and charge everyone with the responsibility in safeguarding our future.” said, Managing Partner at Dreamsketchers, Ankit Sinai Talaulikar.
During this drive over 85 bags of garbage were collected by the volunteers. Even though the volume seems like much, a lot more was left to be done. At certain areas of the beach there were piles of trash and one would have to get through several layers of crumbling plastic bags to see the sand. Numerous volunteers filled bags of glass bottles, hookah filters, shoes and bottle caps that were found in plenty on the beach by shacks. Such projects are now growing, and the team gave out a loud and clear message towards raising awareness about the repercussions of littering and how damaging littering is to the Goan ecology. THe volunteers called upon fellow Goans to them in taking Goa back to it’s beautiful days.
