Twitter said it would be offering users live-streamed video programs on technology, media and business as the social network seeks to broaden its audience. The new service will be in partnership with the live and on demand video news network Cheddar, the companies announced. "Twitter is the fastest way to find out what's happening in the world, and to engage in the live conversation about it," said Anthony Noto, Twitter's chief financial officer.
The programs will include live, daily news from financial markets -- an "Opening Bell" program in the morning hours and "Closing Bell" at the end of the trading day. The programs include breaking news of the day, markets and business coverage, interviews with CEOs and startup founders, and profiles of technology, media and culture ventures. The announcement comes with Twitter struggling to keep pace with faster-growing social networks and expand beyond its core base of users and move to profitability.
