Google-owned YouTube announced it has bought FameBit, a marketplace where video makers can connect with brands interested in sponsoring their creations. YouTube did not disclose financial terms of the deal to buy FameBit, which it described as a technology platform that helps creators and brands make matches leading to sponsorships or paid promotions. The end goal is to bring more revenue to the community of online video creators that are central to YouTube.
Nine years ago YouTube launched a "partner program" designed to help video creators earn advertising money and gain viewers. In the past year, the top 100 advertisers have increased the amount spent on YouTube video ads by 50 percent.
Southern California-based FameBit will continue as a standalone operation for now, co-founders David Kierzkowski and Agnes Kozera said in a message posted on its website.
