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BFL has two stores in Caculo Mall - one on the ground floor and the other on the first floor. The ground floor store is a brand new outlet.
Talking to media after the launch, Sanjay Bharne, chairman, Bharne Group, said, "We wanted to start stores, which cater to fast-fashion segment. India is a young country and fashion keeps on changing rapidly. We wanted to bring mid-segment and premium brands, which are in sync with modern day fashion trends."
He continued, "In our store on the first floor of Caculo Mall, we have got a brand called ‘NUSH'. We are among the first two retail stores in the whole of India, which have started keeping this brand. NUSH is a brand, which belongs to Bollywood actress, Anushka Sharma. We have even got brands like Vero Moda and Jack & Jones too."
Sanjay Bharne also mentioned that his two sons - Siddhant and Samrudh - have been instrumental in coming out with the concept of BFL stores. Siddhant is the managing director (sales) at Bharne Group, while Samrudh is the managing director (business development) at Bharne Group.
Siddhant Bharne said, "In our store, at the ground floor of Caculo Mall, we have really premium brands like RARE RABBIT and SHECZZAR. Both are western style party wear brands."
