Panaji
Leading conglomeraate Godrej increased its footprint in the lifestyle sector by acquiring a 51% stake in India Circus, a venture by Krsnaa Mehta. With this merger, the group aims to strengthen India Circus’ market position as a lifestyle brand that offers affordable home décor & personal accessories.
With this merger, India Circus expects its market revenue to grow by 500% over the next two years.
According to a press release issued by Godrej, the company will continue to expand their portfolio in the Lifestyle segment by investing in existing lifestyle brands and by creating their own.
Commenting on the acquisition, Mr. Navroze Godrej, Head, Strategy and Innovation, Godrej & Boyce, said, “I’m excited to announce that we’ve acquired India Circus, a very niche and exclusive lifestyle brand. With this partnership, we look forward to strengthen our lifestyle footprint and also compliment our existing lifestyle brands like Godrej Interio. The acquisition of India Circus is one of the steps towards building a robust lifestyle vertical.”
