the goan I network
PANAJI
Godrej Consumer Products has said that both fashion and impulse products are a much bigger category in Goa than in other parts of India.
Sunil Kataria, CEO of India and SAARC, Godrej Consumer Products was recently in the State.
Kataria said, “Fashion is a much bigger category in Goa. People here are more willing to experiment with new products. Then, there is a large floating population in the State in terms of tourists. Therefore, even the demand of impulse products is very high here.”
Godrej Consumer Products is one of the leading Indian companies in categories like hair-care, personal-care and home-care.
Kataria further said that in three months he would be launching ‘Godrej Professional’ range of products in Goa, which includes fashion and hair-styling products meant for salons. The number of salons is growing at a fast rate in the State, which makes it an attractive market for hair-styling products, he added. Answering a question Kataria replied, “It is only from distribution viewpoint that companies see Goa as one market with Maharashtra. But, from consumers’ viewpoint, Goa is a significantly different market from Maharashtra because of huge presence of tourists here. Compared to other states, different products do well in Goa and even different stock-keeping-units (SKUs) do well here.”
He also said that there are many self-service stores in Goa, which makes it a different market from the rest.
