Panaji
Rocky Patel Incorporation on Monday launched the 'RP 20th Anniversary' cigar in India through INTABAC, brand custodian of Cigar Conexion. RP 20th Anniversary cigar celebrates the company’s 20 years of creating iconic cigars. This cigar follows the lineage of the Rocky Patel Decade and Fifteenth Anniversary brands.
The Indian cigar market is rapidly growing with more enthusiasts coming into the fold and enjoying global brands which are being made available in India. Hence, buying from foreign countries is coming down. The current consumption of premium handmade cigar’s (not machine made) is about 5,00,000 sticks. Cigar Conexion commands twelve percent of this market share currently and has robust plans to capture an additional four percent this financial year. Cigars best suited for the Indian market, based on consumer taste, lifestyle, climate, etc. are a nutty, charcoal taste and, are mild, mild to medium and medium bodied.
Commenting on the launch, Hemanth Sureddi, Managing Director, INTABAC (Cigar Conexion) said, “Rocky Patel’s brand of Cigars have had a tryst with India since it was launched. We try our best to introduce new flavors, aromas customized to Indian Cigar Smokers. We have made a hit and hope to convert many more smokers to this healthier option. We have reached that inflection point from where we see a rising number of Cigar aficionados.”
"After 20 years of diligently working in the cigar industry I decided to save some of our oldest and rarest tobaccos blending them with select tobaccos from our own farms. Resulting in a very complex cigar that is very well balanced and special due to the extraordinary aging and maturity. Again we have defined all odds in releasing the very special and rare 20th Anniversary cigar. Hope you get to enjoy one!” said Rocky Patel, Founder Entrepreneur, Rocky Patel Incorporation.
