Headline: Royal Enfield motorcycles to thump in Thailand soon
PTI
NEW DELHI
Niche bike maker Royal Enfield on Tuesday announced entry into the Thailand market as part of its strategy to expand operations in the international markets.
Royal Enfield will commence retail operations at Thonglor in Bangkok, Thailand in the coming months, from its first exclusive dealership being set up in partnership with General Auto Supply (GA), it said in a statement.
GA will also build service and aftermarket capability for Royal Enfield in the region, it added
"With over 50 per cent year-on-year growth in the last five years, our ambition today is to lead and grow the underserved middle weight segment globally and this growth will largely come from markets like India, Latin America and South East Asia, given their size and comparable commuting trends," Royal Enfield International Business Head-Arun Gopal said.
Thailand with its already established leisure motorcycling culture and presence of several riding communities and enthusiasts, blends perfectly with Royal Enfield motorcycles that has exploration and adventure at its core, he added.
"Thailand is among the largest two-wheeler markets in the world and a very important one for Royal Enfield. With highly evolved consumers; Thailand is the most evolved country in South East Asia for leisure motorcycling," Gopal said.
With a large commuter base, the market has enormous potential to upgrade to the next level of motorcycles, if there are enough attractive product choices, he added.
