The EU is set to unveil proposals to make firms lift international barriers for Internet shoppers, and to force Netflix and Amazon to accept quotas for European movies and TV shows. The plan is the latest step towards what Brussels calls a digital single market, in which the European Union's 500 million people will no longer be blocked from buying goods and services more cheaply abroad online. Critics however have branded the separate proposal to compel streaming giants like Netflix to devote 20 percent of their content to European programming "prehistoric" and protectionist.
The plans are to be presented by the European Commission, the executive arm of the 28-nation EU, at a press conference in Brussels, but must then be approved by member states and the European parliament. A key part aims to ban "geoblocking", whereby customers are limited to websites in their home countries for services like car hire or travel, and are blocked from seeking better prices on foreign sites.
Automatically rerouting customers to a local version of the online service will be forbidden, according to sources who have seen the proposals. Greater access is considered vital as a commission study in March showed an increasing number of goods and services are traded over the Internet while cross-border online sales within the EU are only growing slowly. Online retailers will also be required to sell goods to customers throughout the bloc without making them responsible for the cost of delivering them, the sources added.
In an overhaul of EU broadcasting rules, the commission is set to require video-on-demand providers like Netflix and Amazon Prime to devote 20 percent of their content in Europe to European movies and TV programmes. Fighting the dominance of Hollywood is a major priority for France, which has for years subsidised its own national film industry through a special tax on privately-owned broadcasters that rely heavily on US-made content.
Netflix has said it is against quotas or making contributions to film subsidies, instead putting a priority on developing its own content, including in Europe. Netflix already devotes more than a fifth of its catalogue to European content, EU sources said.
