As Snapdeal continues to falter in the e-tailing storm that has gripped the fastest growing economy, Flipkart has made a generous offer of $850 million to take over the struggling start-up. Previously Snapdeal had announced a $900 million bailout which was open to anyone in the market. The word is Flipkart has agreed to purchase $700 million in stock if the deal sees the light of day. \r‘Struggling’ would not be the best word to describe the current state of Snapdeal but the e-tailer has not been able to perform upto its optimum like its rival Flipkart. Consumer trust too has taken a pounding in the recent past with services related to Snapdeal, even as it tried all corporate tactics to get the company to surpass Flipkart. \rThere is no doubt Flipkart has seen the best start any company would dream of. Since 2007, apart from a few hiccups, the company has done remarkably well and its profit figures, growth pattern and strategies have proved to the consumer that it’s the best bet out there. With the Snapdeal takeover offer one thing is clear, Flipkart aims to be the single largest Indian origin e-tailing giant on the web. Apart from Snapdeal, other online stores are trailing far behind. If Snapdeal’s out of the way Flipkart will practically provide everything an Indian citizen can ask for.
