With the state’s everlasting powershortages, there may be some respite with Mahindra Powerol establishing a basein Goa with the launch of Digicron , their dealer for Gensets. With modelsranging from 2.5 kva to 500 kva, the company will hope the market will respondto them like other cities have.
Shrikant Rao, Dy General Manager- Retailssales said “We will be targeting the service sector of which tourism is a verylarge player. Our USP is speed and service which gives us an advantage. This isdue to the commonality of parts with our tractors and the person can use themin our sets.”
Since launching in 2002, the company hasgrown into a Rs.1000 crore organization with a 65% market share of the telecomindustry. Joe Gomes of Digicron the only dealer in the state said that heintended targeting a revenue of approximately Rs. 6-7 crores in this financialyear. With the hotels on the beach front using Kirloskar or Cummins, heexpected to break the stranglehold given the quality of service provided by hiscompany. The gensets depending on theKva can cost anywhere between Rs. 1.5 lacs and 28 lacs.
