MONDAY, 7 SEPTEMBER 2026
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We are spending more and it doesn’t even hurt

We are spending more and it doesn’t even hurt

There was a time when spending money required a little effort.

You had to take out your wallet, count the notes, hand them over and watch them disappear.

Today, Rs 500 can leave your account without you experiencing anything that feels like spending.

Scan. Tap. Done.

Perhaps we haven’t become better at managing money. We have simply become much better at spending it.

Easy money

Consider how easy consumption has become. UPI means we don’t need to carry cash. One-click payments mean there is barely any time to reconsider a purchase. Food delivery brings dinner to our doorstep. Quick-commerce apps can deliver something we didn’t know we needed five minutes ago. Credit cards allow us to enjoy something today and worry about paying for it later. EMIs can turn a purchase that feels expensive into a monthly amount that looks harmless.

Even subscriptions have changed the way money leaves us. Instead of making a conscious decision every time we spend, we make one decision once and then allow the payments to continue quietly in the background.

None of this is necessarily bad. In fact, it is wonderfully convenient.

The problem is that convenience works both ways.

It makes necessary spending easier, but it also makes unnecessary spending almost effortless.

Frictionless rupee

And this is where personal finance becomes less about mathematics and more about psychology.

Cash had friction.

When you handed over a Rs 500 note, there was something tangible about the transaction. You could see the money leaving your possession. Digital payments have removed much of that sensation. A beep, a green tick and the transaction is over.

The money is gone, but it doesn’t quite feel gone.

This may help explain why small purchases can become such a large part of household spending. The Rs 200 food order doesn’t feel particularly significant. Neither does the Rs 300 cab ride, the Rs 499 subscription, the Rs 700 online purchase or the Rs 150 coffee.

But personal finance has a nasty habit of adding things up.

Small leaks

The danger isn’t necessarily one extravagant purchase. It is the accumulation of dozens of purchases that individually appear too small to worry about.

We have also changed the question we ask before buying something.

Earlier, the question was often: “Can I afford this?”

Today, it can be: “Can I afford the EMI?”

That is a subtle but important difference.

A Rs 60,000 purchase can sound expensive. A Rs 5,000 monthly payment sounds considerably more manageable. The price hasn’t changed. Only the way we perceive it has.

No time to think

Technology has become remarkably good at removing the pause between wanting something and buying it.

See something. Click it. Pay for it. Receive it.

There is very little time left for the oldest financial question of all: Do I actually need this?

And perhaps that is the real challenge of modern personal finance.

We don’t necessarily need to become miserly. We don’t need to abandon online shopping, UPI or credit cards. Nor should every small pleasure be treated as a financial failure.

The point is not to stop spending.

It is to make spending deliberate again.

Add it up

Try looking at the total amount spent on food delivery over a month instead of looking at each individual order. Add up the subscriptions that renew automatically.

Look at the total amount going towards EMIs. And, occasionally, ask yourself what you would have bought if every transaction required you to physically hand over cash.

The answers can be surprisingly revealing.

Perhaps we haven’t become poorer.

Perhaps we’ve simply become very efficient at making money disappear.

Make it automatic

The good news is that the same technology that made spending effortless can also make saving effortless. Automatic investments, spending alerts, account limits and budgeting tools can put a little friction back into the process — or, better still, make good financial habits automatic.

Ultimately, personal finance isn’t about never spending money.

It is about making sure that when your money leaves you, you know why.

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Oil, bond yields and US jobs data shape market mood this week

Indian markets ended higher on Friday, but oil prices, rising bond yields and strong US jobs data kept investors cautious, The Goan looks at the key factors ahead

The Goan Network
Published Sep 7, 2026, 12:52 AM IST
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Oil, bond yields and US jobs data shape market mood this week

TEAM FINANCE I THE GOANI ndian stock markets ended higher on Friday, but gave up most of their gains during the session and closed close to the day’s lows after the closing auction session (CAS).The Sensex gained 363 points to finish at 76,515, while the Nifty 50 rose more than 24 points to close below 23,898. The broader market gave a mixed performance, with the Nifty Midcap 100 ending lower and the Nifty Smallcap 100 closing in positive territory.1) Oil prices rise…

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