“It is a historic moment for the life insurance industry, as LIC of India has launched a digital application - ANANDA in the hands of chairman M R Kumar, which will prove to be a game-changer,” stated C Vikas Rao, zonal manager, LIC of India, Western Zone.
Given today’s challenging times, LIC has come up with a unique and timely initiative to facilitate the process of proposal completion that is paperless and digital. The process of new business completion has been re-engineered by converting physical formats into digital ones. ANANDA will enable an agent to complete a policy even without physically meeting the customer. Rao informed, “One prerequisite would be that the mobile number of the customer must be mapped with his Aadhar.”