PANAJI
BITS Pilani Goa students won IIM Ahmedabad's Annual Flagship Case Study Competition, 'Armageddon' held recently. The competition had over 1,550 participating teams, with a prize pool of Rs80,000. A three member-team of Bhanupratap Bhardwaj, Chirag Goyle and Heman Ketan Shah from BITS Pilani Goa Campus won 'Armageddon' at the annual 'Red Bricks Summit' which is Asia's largest management symposium that attracts over 60,000 participants every year.
This is the first time that an undergraduate team has won this competition, considered India' most prestigious case study competition conducted in three rounds, with two case studies. The first case study was related to the digital growth strategy of a traditional brick-and-mortar retail company in India. The second case study was a case study on UPI payments apps. It included formulating an expansion strategy and a revenue growth model for a UPI company in India by understanding the market and regulatory landscape to devise a GTM strategy for generating revenue in the next five years. The runners-up and second runners-up were IIM Ahmedabad and IIM Bangalore, respectively.
