PANAJI
With accelerated digitisation, frauds and online financial attacks in India are growing exponentially. A recent data from Experian’s Global Insights Report (January/February 2021), shows that 46 % of businesses in India have seen an increase in fraud.
The pandemic has resulted in a behavioural shift in adopting digital mediums as the primary operational channel. This shift has intensified concerns over cyber threats and new kinds of frauds. With the advent of e-commerce, digital fraud has been a huge challenge for businesses.
To counter the rising threat of fraud, Experian, a global information services company, has upgraded and enhanced one of its flagship products, CrossCore. The enhanced version of CrossCore cuts complexity, increases efficiency and helps businesses to quickly respond to today’s emerging fraud threats.
“CrossCore connects disparate fraud systems with an open platform, delivering both visibility and agility and empowers businesses by consolidating numerous fraud risk signals into a single, holistic assessment, enabling them to improve operational processes, stay ahead of fraudsters, and protect their customers,” states Neeraj Dhawan, managing director, Experian India.
While pointing out that India has now become one of the largest and fastest-growing technology markets in this world, Steve Griffiths, managing director, Decision Analytics, Experian Asia Pacific, assures that this will provide businesses a strong mechanism to combat evolving fraud threats and allow businesses to manage checks required for every application and transaction, analyse key performance indicators in near real-time, and detect fraud quickly “ without impacting the customer experience.
