the goan I network
PANAJI
True to its commitment to enhance customer satisfaction and continuous demand for adding more Toyota QDR products, Toyota Kirloskar Motor has added more excitement to the product portfolio under ‘Drive the Nation’ campaign.
The company has now included its latest offering Toyota Yaris in the special sales initiative catering to government employees (center and state) and defense personnel. The campaign, which has been highly appreciated by customers across India for its customized offers, previously included the Innova Crysta, the Etios series and the Toyota Corolla Altis through various phases of the campaign.
Testament to its success ‘Drive the Nation Campaign has contributed to 13% of TKM personal segment sales over the last year. The initiative has garnered overwhelming response from customers in all the extended phases. This consistent positive demand encouraged the company to further upgrade the offerings as per changing needs.
Rolled out in 2016 in-line with Toyota’s customer first philosophy, a driving force behind all innovative products and services, “Drive the Nation” campaign offers a range of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on
Drive the Nation scheme presents a 100% on road funding for a tenure of 8 Years for serving and retired government employees with zero down payment and lowest EMI.
