There are various ways and means for disseminating information and spreading awareness be it through print, electronic and social media platforms. Chief Minister Pramod Sawant who has completed two and half years in office is endeavouring and striving to reach out to the people of all strata of society to see that their living conditions are improved and well-being is ensured.
The State Government has laid thrust on its three key initiatives which includes Swayampurna Goa, Goa@60 and Know Your Scheme. However, to accord momentum to these three aspects the Government has come out with a novel idea conceived by the Chief Minister to develop a unique moving float depicting government welfare schemes. The launching of this float from September 13 has undoubtedly proved to be an effective weapon for disseminating information and spreading awareness amongst the general public to a great extent. This is evident from the fact that the moving float developed on three aspects. Swayampurna Goa, Goa@60 and Know Your Scheme is evoking overwhelming response from the general public in both the districts of Goa. The float developed by the Department of Information and Publicity and presented under its auspices across Goa is aesthetically designed by one of the reputed Agency from Goa M/s. Sunlight Media. It will cover all the Village Panchayats, Municipal areas, Sarvajanik Ganeshotsav mandals, markets, bus stands, crowded places and other areas frequented by people. So far, these 2 floats have covered most of the villages in North Goa and some villages in South Goa including urban areas.
The float developed with celebratory theme on Ganesh Chaturthi is equipped with LED screen and informative audio message regarding three key initiatives of the Government. It also provides insight about various welfare schemes of the Government and also about the outreach programme. “Sarkar Tumchya Dari” (Government At Your Doorstep). In addition to this, the float depicts Ganapati Dekhava with 3D art effects amid dancing by local artists with captivating music on Shree Ganesh Chaturthi theme. Leaflets/pamphlets containing information on welfare schemes are also being distributed to the public to facilitate them derive the benefit of schemes. This exercise, infact indicates the intensifying efforts of the government to see that no needy Goan is left out from availing the benefit of social welfare schemes aimed at improving their living conditions and sustaining their livelihood.
(The writer is Information Officer, Department of Information and Publicity)
