Goa has been a preferred destination for domestic and international tourists. The State is regarded as one of the leading beach and nightlife tourism destinations in the country. Nowadays high spending tourists and families are keeping away from Goa due to restricted tourism activities, Covid-19 and systemic issues. The destination is losing its value. The tourists face several inconveniences such as taxis and rickshaws charging exorbitant prices, persistent touts and unregistered water sports activities. Hotels are reporting low occupancy in this season which is considered to be the most important. Most owners are yet to set up their shacks as they are waiting to gauge the response of tourists. Some of the shacks operating now are empty. It should facilitate the development of high-value infrastructure and services and standardising the tourism industry by strictly enforcing the existing policies. Goa has to re-invent its tourism profile by going back to the pristine 1960s to get the industry back on its feet.
