Goa Tourism's tagline: "A perfect holiday destination" doesn't resonate with tourist. The benchmark of a tagline is the element of "recall", which is woefully lacking in Goa Tourism's tagline. The problem with Goa Tourism is that it has to cater to 2 different markets viz., domestic and international. The domestic tourists are of 2 types. One half come to drink and generally paint the town red. The other half of domestic tourists are genuine, decent tourists. They come to enjoy, consume a lot of food, make purchases and go sightseeing. They generally stay in 3 star hotels and resorts for average of 3-4 days. The international tourists stay on for a few weeks. They prefer a quiet and peaceful holiday with few days of sightseeing thrown in. But they like to laze in the sun for hours. I believe the word susegad sits well with international tourists. The 'fun' element must be included in the tagline for domestic tourists. Hence my offering on Goa Tourism's tagline is: 'Fun loving, susegad state'. The word susegad has already gained wide currency through use by the Goan diaspora.
