Though LinkedIn has been my daily dose of empowering and embarrassing content, one particular post has stayed with me. The creator (quite trending on LinkedIn) claims that “99.9%” of LinkedIn’s creators are show-offs. While they also point out the disparity between the online and offline presence of these creators, my issue lies with the bold figure. If “99.9%” are show-offs, then what does that make the creator? Visibility is key to building brands and businesses, because ventures that have yet to be found or seen are ventures that do not exist. While ragebait is a concerning risk to take, the undeniable engagement it can pull in is enough reason for some creators to take the gamble. But to generalise creators as show-offs is just disrespectful, especially to those who’ve sincerely put in their utmost efforts towards the ventures of their dreams. As a parting shot, I lift my glass to the “show-offs” who continue to show up, no matter what. Cheers.
Ross Lopes, Mapusa
